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When an organisation explores new technologies or initiatives, it’s brilliant news for incumbent MSPs. At least, it is if you can deliver on the requirements.
If you are an MSP and a customer needs a service that falls outside your portfolio, the fastest and safest solution is to partner with a provider who can roll it out on your behalf.
It takes time and money to upskill (or hire) people to create a new service. By partnering with an end-to-end cloud provider, you can keep customers happy with a wide range of services that generate additional revenues.
If a particular service turns out to be a hit, then you can always explore bringing it in-house down the line.